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2015 Rankings: Louis Vuitton emerges top luxury BRAND in Africa

2015 Rankings: Louis Vuitton emerges top luxury BRAND in Africa

Fashion label Louis Vuitton has been rated the top luxury brand by a sample of African millionaires.

The survey was conducted by New World Wealth, with the sample comprising wealthy individuals from South Africa, Kenya, Nigeria, Ghana, Zambia, Angola and Mozambique. Criteria for rating the brands included exclusivity, quality and reputation. Semi-luxury brands – such Lacoste, Mercedes and Jaguar – were excluded from the study.

Overall luxury ratings (men and women) 2015

RANK BRAND FOCUS
1 Louis Vuitton Handbags
2 Zegna Mens clothing
3 Paul Smith Mens clothing
4 L’Occitane en Provence Bath and shower products
5 Porsche Sports cars

The leading clothing and accessory brand among men is Ermenegildo Zegna, the Italian fashion house. In 2013 Zegna opened its first sub-Saharan Africa outlet in Lagos, Nigeria; it has since also expanded to South Africa. Women selected Louis Vuitton, Gucci and Prada as some of their favourite clothing and accessories labels.

Top rated clothing & accessory brands for men 2015

RANK BRAND FOCUS
1 Zegna Mens clothing
2 Paul Smith Mens clothing
3 Hugo Boss Mens clothing
4 Dunhill Mens clothing and accessories
5 Canali Mens clothing

Top rated clothing & accessory brands for women 2015

RANK BRAND FOCUS
1 Louis Vuitton Handbags
2 Gucci Clothing & accessories
3 Prada Clothing & accessories
4 Dolce & Gabbana Clothing & accessories
5 Hermès Clothing & accessories

Porsche was picked as the top car brand, followed by Ferrari, Aston Martin, Rolls-Royce and Range Rover. In 2013 Porsche announced it is planning to expand its presence across sub-Saharan Africa. It launched an online platform for investors to apply to become Porsche importers.

Top rated luxury car brands (men and women) 2015

RANK BRAND FOCUS
1 Porsche Sports cars
2 Ferrari Sports cars
3 Aston Martin Sports cars
4 Rolls-Royce Luxury sedans
5 Range Rover SUVs

In recent years the super-luxury watch market has seen significant growth in Africa, according to New World Wealth, with popular brands including Patek Philippe, Breguet and Ulysse Nardin. Prices for these super-luxury watches start at around US$10,000.

New World Wealth says watches are a status symbol for men. “Watches have become to men what diamonds are to women,” commented one retailer. Other reasons for the popularity of super-luxury watches are their portability and the fact that top-end timepieces hold their value reasonably well.

Overall super-luxury watch ratings (men only) 2015

RANK BRAND
1 Patek Philippe
2 Breguet
3 Ulysse Nardin
4 A. Lange & Söhne
5 Franck Muller

 

 

Credit: howwemadeitinafrica

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About Ellis Ferdinand

Ellis Ferdinand is the Founder/Chief Executive Officer of EducationGhana Limited and the Managing Editor at EducationGhana.net . He is a passionate writer,a publicist and an online Marketer and Promoter. He is Ghana's number 1 Education Blogger who brings all happenings in the Ghanaian Education Sector ,from Basic to Tertiary, to the doorsteps of readers on EducationGhana.net He is also the Founder of Education Awards Ghana which will soon be launched in Ghana to help boosts the Education Sector. He is Passionate about Promoting Education in Ghana, Africa and the world at large. Ferdinand Completed Accra College of Education and was Awarded a Diploma In Basic Education by the University of Cape Coast and Currently reading Psychology and Foundation of Education with Management and Accounting Options at the University of Cape Coast in Ghana. Ferdinand is willing to work with any organization who believes in Promoting quality business as well as Education in Ghana and Africa. You can Contact him for Promotion of Events,Advertisements,Publications and any other business through Education Ghana.

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